Barry Jagoda

From the Book

Journeys with Jimmy Carter and Other Adventures in Media reveals deep knowledge of elections, traditional and new media, and the importance of seeking new journeys throughout one's life.

Assistant to Jimmy Carter, Emmy-winning producer for CBS coverage of the first man on the moon and the Watergate scandal, and public affairs expert, Barry Jagoda writes of his dramatic roots and rise from Texas to New York City and Washington DC, becoming a noted authority on the powerful use of new and legacy media.

This modern history describes effective use of media tools in politics, business development and brand promotion, and includes practical tips on the use of media to promote candidates and defeat others in 2020.

Barry Jagoda: Special Assistant to the President

Inscribed: To Barry Jagoda, with best wishes of the

photographer, Neil Armstrong

Quotes and Comments

According to Theodore H. White, the "secret weapon" for Jimmy Carter's presidential campaign, "understanding the process of television news coverage was essential for winning the White House...Barry Jagoda brought that dimension to the Carter campaign."

"Barry Jagoda has been active in just about every important part of the public’s business, and tells about it superbly. Journeys with Jimmy Carter and Other Adventures in Media is a lively read, intelligent, insightful – and also fun – throughout.“

 --Robert E. Hunter, former U.S. Ambassador to NATO, was Carter Administration National Security Council Director for West European Affairs and Middle East Affairs.

"Readers of a certain age will love Jagoda’s insightful walk down memory lane. He was present at many of the events that shaped our lives. His vivid recollections will help us remember who we are and where we were."

--David Rosenbloom, eminent political scientist at Boston University School of Public Health, focusing on addiction, was long-time Commissioner of Health and Hospitals in Boston

"Barry Jagoda combines interesting insights into the news operations of America’s TV networks in the pre-cable days with a lively, personality-filled account of how his own ambition and experiences landed him a job as a key media adviser in President Carter’s White House. His description of the power struggle there shows how his support for spotlighting Carter’s agenda of multiple policy goals clashed with the effort by political advisers to present a more focused media message, a perennial conflict in many presidencies. In all, a fascinating picture of some enduring aspects of life in the White House."

--Carl P. Leubsdorf, a Washington correspondent for six decades, covered the Carter White House for The Baltimore Sun and writes a weekly column for The Dallas Morning News.

"This book is essential reading for anyone who wants an inside view of journalism and politics. Barry Jagoda comes from the tradition of superb journalism that was developed by Edward R. Murrow and Walter Cronkite. We need journalists like Barry Jagoda more than ever. "

--Victor Emanuel, one of the globe’s leading ornithologists and environmentalists is founder of VENT, Victor Emanuel Nature Tours.